this product claims to healthier, since their press release states that these cookies can reduce one's cholesterol intake by 17%, but because of added  soluable fiber and plant sterols, that traps cholesterol and carries it out through the stool.  Sure, i eat all bran, but dude if your making a cookie, something i love and consider a tasty treat and a break from healthy eating, dont call it "Right Direction"! thats WAY too much info about the affect of ANY product, even metamucil spares me with a suitable name.  For fiber, i'll go for fruits, veggies, and whole grains, and for cookies, i'll leave that to anybody that calls their cookies something suitable.